Flowchart Friday Campaign

OBJECTIVE:

Expand Lucidchart’s brand recognition by showcasing the versatility of flowcharts through weekly pop-culture-inspired infographics on themes ranging from Harry Potter to fantasy football.

My ROLE:

I conceived the original idea for this campaign. I manage the entire process from selecting each flowchart theme, contributing to copy, directing design, to organizing the distribution

Results:

• Campaign has driven more than 2 million visitors to Lucid's web properties to date
• Featured on The Huffington Post, Gizmodo, Cnet, and more
• Named “2016 Best Content Marketing Campaign” in the state by both Utah Business Magazine and the American Marketing Association
• Kapost listed Lucidchart as among the top 50 B2B content marketing brands in the country as a result of the Flowchart Friday campaign