Flowchart Friday Campaign
Expand Lucidchart’s brand recognition by showcasing the versatility of flowcharts through weekly pop-culture-inspired infographics on themes ranging from Harry Potter to fantasy football.
I conceived the original idea for this campaign. I manage the entire process from selecting each flowchart theme, contributing to copy, directing design, to organizing the distribution
- Campaign has driven more than 2 million visitors to Lucid's web properties to date
- Featured on The Huffington Post, Gizmodo, Cnet, and more
- Named “2016 Best Content Marketing Campaign” in the state by both Utah Business Magazine and the American Marketing Association
- Kapost listed Lucidchart as among the top 50 B2B content marketing brands in the country as a result of the Flowchart Friday campaign