Introduce and familiarize people with Lucidchart’s interface by making lyrical flowchart music videos right inside the editor. We organized this initiative into a two month campaign and built a brand new website where people could vote for their favorite lyrical flowcharts, share them on social media, and make brackets predicting the outcome.
Concepted idea for the campaign and managed the entire initiative. I also helped design and develop the site and create each of the flowchart music videos.
- Received over 500k views across the lyrical flowchart videos
- Captured almost 10,000 new email leads from customers who fell in love with the lyrical flowcharts
- Everything was marketed in-house without spending a dime on ad space