OBJECTIVE:

Introduce and familiarize people with Lucidchart’s interface by making lyrical flowchart music videos right inside the editor. We organized this initiative into a two month campaign and built a brand new website where people could vote for their favorite lyrical flowcharts, share them on social media, and make brackets predicting the outcome.

ROLE:

Concepted idea for the campaign and managed the entire initiative. I also helped design and develop the site and create each of the flowchart music videos.

RESULTS:

• Received over 500k views across the lyrical flowchart videos
• Captured almost 10,000 new email leads from customers who fell in love with the lyrical flowcharts
• Everything was marketed in-house without spending a dime on ad space